A Day to Understand AI

Sun 19 Jul · London

Feeling left behind by AI,
not sure where to start,
a little worried where it’s all going? Spend one day with us and it finally makes sense.

In plain English, we’ll show you what AI actually is, help you find where you fit, and get you building something real with it. You walk out understanding it, having used it, and a lot less worried.

Reserve your place Sunday 19 July 2026 · London · A small room, limited places

When: Sun 19 Jul
Time: 9am to 5pm
Where: London

Who’s running it

Two people. Two jobs.

One of us explains it. One of us makes sure nobody’s left behind. That’s the whole secret to a room where no question is a stupid one.

Anna, Your voice in the room — Anna
Your voice in the room

I spent five years in finance, passed CFA Level 1, and run my own business, and I am not a “tech person”. I use AI every single day to stay on top of everything (ADHD and all), and I still ask Ben the “silly” questions. That’s exactly why I’m here: I’ll ask them for you, and I won’t let the room move on until it actually makes sense.

B Photo coming soon

Ben

Does the explaining

Six years in FinTech (banking, payments, treasury), and now I run several businesses at once, jumping between them all day. Honestly, AI is the only reason I stay on top of it and don’t drop things. I’ve wired it through every corner of my work and most of my life, this very website included. I’m the one who’s already made the mistakes, so on the day I just make the thing everyone’s talking about feel obvious. No jargon, no showing off.

Why it hasn’t clicked yet

You’re not failing at AI. You’ve just been doing it the hard way.

The old way

You feel lost, and a bit behind
You pick a tool, more or less at random
You lose an evening trying to set it up
It sort of works, but not really
You can’t see what all the fuss is about
The subscription starts to feel like a waste
“Everyone else must have simpler problems than me”
You quietly decide it’s not for you
Not going to work for me

The new way

1 Start with what you actually want to do
2 Talk to AI about the things you already know
3 Lean on simple frameworks that just work
4 Use the right tool for you, set up properly
5 Get hours back, and see what you could build

The workshop is the day you switch tracks.

Is this you?

Who this day is for.

This is for you if…

You keep hearing about AI and quietly feel a step behind.
You run a business, a team, or a home and sense you should be doing something with it.
You want it explained plainly, by people who’ll happily let you ask the “obvious” question.
You’d rather understand it properly once than keep half-getting it from headlines.
You run a business or a charity, where a day like this is usually a legitimate expense.

It’s probably not for you if…

You want to build a full app to sell to others. That’s a more technical bootcamp, and it’s coming soon, sign up here.
You want a certificate more than you want to actually understand it.
You’re after a get-rich-quick AI shortcut. This is not that.

What the day actually is

A clear way in. Nothing you can’t follow.

Not a sales pitch. Not a lecture full of acronyms. A genuine, honest orientation to the thing everyone’s talking about, and then you use it yourself.

What AI actually is

In plain English. No jargon, no acronyms, no pretending. By lunch you’ll understand it better than most people who talk about it for a living.

And what it isn’t

Where the hype ends and reality begins. What these tools genuinely can’t do, so you can stop worrying about the things that aren’t coming.

The levels of it

There are levels to AI, from “type a question” to things only engineers touch. We map them all, and show you honestly where today sits.

Where you fit in

You don’t need to become technical. You need to know which level is yours, and how to stand on it confidently. That’s what you leave with.

The part that’s different

05 And you’ll actually use it

This isn’t a talk you sit through. We’ll put the right tool in front of you and, together, build something real with it. Fully guided, no experience needed. You leave having done it, not just heard about it.

What you leave with

By 5pm, four things are true.

You’ll get what AI really is

Enough to explain it to a friend or a colleague without notes, and to spot the hype a mile off.

You’ll know where you fit

Which level of AI is yours, and exactly how to start using it in your own life or work.

You’ll have built something real

Not watched a demo. Actually made something yourself, fully guided, and understood how.

You’ll fear it a lot less

The worry comes down a notch in the first half hour, and keeps going all day.

Your place

One day. One price. No catch.

A full guided day in London

£199

Sunday 19 July 2026 · 9am to 5pm

A full day of live, hands-on coaching with Anna and Ben
We build something real together, side by side
A genuinely small room, so you get real attention and can actually ask
Plain-English answers to every question you walk in with
Coffee through the day, and everything you make is yours to keep
The confidence to go away and keep building on your own

Book now · £199

A small room, limited places · this is the first one we’ve run

Tickets are non-refundable.

Before the day

One thing to sort before the day: the hands-on build needs your own Claude Pro subscription (about £18/month). We’ll send simple homework so you’re all set up and ready to go.

Good questions

The things people ask.

Do I need to be technical?

Not even slightly. If you can use email, you can do this day. The whole thing is built for people who aren’t technical.

What if I’ve never really used AI?

Perfect. That’s exactly who this is for. You’ll start from the very beginning and leave having built something with it.

Which tool will we use?

We choose the right one for you on the day. The only thing to set up beforehand is your own Claude Pro subscription (about £18/month), and we’ll send simple homework so it’s ready.

Is lunch included?

There’s an hour to step out and grab something you like. Coffee is on us through the day; food you sort yourself.

How big is the group?

Deliberately small. It’s an intimate room so nobody gets lost, everybody gets attention, and no question goes unanswered.

Is this the first one?

It is. That’s why the room is small and the price is what it is. You’re getting the very first, most hands-on version of this day.

Can I claim it as a business expense?

If you run a business or work for a charity, a day of professional training like this is usually a legitimate expense. Check with your accountant, but most people can put it through the books.

What’s the refund policy?

Tickets are non-refundable. The room is small and places are limited, so once you’ve booked your spot is held for you. If you genuinely can’t make it, get in touch and we’ll see if someone can take your place.

One Sunday. A whole lot less to fear.

Sunday 19 July 2026 · London. Come curious, leave capable.

Reserve your place A small room, limited places

Coming soon

Want to build a real app?

This day is about understanding AI and using it with confidence. If what you really want is to build a proper app or product to sell to others, that’s a second, more technical bootcamp we’re putting together now. Leave your email and you’ll be first to know when dates land.